The Beginning of ABC Range

The Beginning of ABC Range

🌟 The Journey Behind ABC Range: Celebrating Culture and Connection 🌟

At ABC Range, our story is a celebration of culture, identity, and the power of connection. Our name might seem simple, but behind it lies a profound tale of purpose and meaning that we would like to share with you.

In a world where uniqueness and memorability are vital, we faced a choice – the familiar or the more intricate. While "Te Puawaitanga" beautifully encapsulates the essence of our offerings, we recognized the challenge it posed for accessibility and recall. We wanted a name that resonated effortlessly, a name that could be readily found on Google search, and most importantly, a name that stuck in your memory.

And so, ABC Range was born. The name, inspired by childhood nostalgia and those beloved ABC children's blocks, carries a deeper significance. Each letter stands for something meaningful, something that encapsulates the heart of what we do.

🎨 A is for Arts: Creativity flows through our veins, inspiring our range of artistic products that nurture the spirit and imagination of children and adults alike.

🌿 B is for Balms: We've harnessed the healing power of nature to create balms that not only care for the body but also touch the soul.

👗 C is for Clothing: Our clothing line is a testament to comfort and style, designed with care to embrace our precious ones. 

Throughout our journey, we've encountered questions and concerns, especially from those who seek to protect and preserve our language and culture. We stand unwavering in our commitment to honor and uphold our heritage. Our connection to tikanga, the essence of who we are as Maori, goes far beyond words or labels. It's a way of life, a path of respect, and a journey of growth.

Our gratitude extends to all who have been part of our story – from our community, customers, and supporters, to those who questioned and challenged us. Together, we've uncovered the beauty of our shared values, our unwavering support for one another, and the richness of our heritage. We're proud of who we are as Maori, proud of the way we navigate our journey, and grateful for the lessons and love that have guided us. 

We strive for sustainability, conservation plays a pivotal part for the future of our mokopuna

🙏 Thank you for being part of our ABC Range whanau. Your support is a testament to the strength of our culture, the power of unity, and the beauty of shared dreams. 

🌈 With aroha and Gratitude, (Our late Husband, Father and cherished papa Timoti Smith his wife and daughter Florence Smith and Ataaria Smith Founders, ABC Range

Back to blog